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inspiration


Our 5 secrets for ideas and inspiration

Posted by Mélanie Ouellette on

Everybody needs a great happy birthday card in its catalog. But how am I gonna do it to be unique?

I get inspired by a lot of things every day : sounds, images, music, tv, cats in the street, kids outside, cereal box, visa bill, great magazines, bad weather, everything can do. I love pairing images and funny-catchy phrases. It's our twist. But where does it all come from ? Here's a list of 5 ways where I reach for inspiration. 

 

1. Friends 

Blah-blah-blah, talking about anything, and hop! something funny. I write everything down. I have a note left open on my phone where I write down ideas. Funny situations, weirds comments, great pieces of advice or compliments. It all can be the start of something. If you don't have a lot of friends like me, don't despair. Even your cat will do !

 

2. Documentaries, movies and TV

Learning things about random subjects or really going deep for something I love, helps me thinking about new content. I'm all about Bondi Vet these days. Those pets have the cutest and fluffiest faces ever. And this documentary about hunters in the Taiga is the craziest thing I've seen in a long time. This one on the story of the earth is simply amazing. And I learned a lot on our land with this one. Also, don't miss this hilarious blog about sad animal facts

With Brice, we speak and work in French. But we watch a lot of TV in English. And since there is inspiration everywhere, that's why sometimes our cards are in English, and there might be a translation for it, or not. I do it as it comes, I don't force it.

You maybe notice this card is inspired by Série Noire.

 

3. Neighborhood

Our dog is, at the same time, the happiest and the grumpiest dog there is. We make fun imagining what she would say if she could talk. We gave names to all the cats in the neighborhood. We make friends with old people on the street and we hang out with the ice cream guy. They all have things to share.

People are often willing to talk about what bothers their life. As a designer, I have the magical power to relief their pain and create objects that make the life perfect! I listen carefully to people and I write down their needs and pain points. Brice is especially good with that, and he would start a new startup every day if he could. 

 

4. Social medias

Of course, I look at Pinterest, Behance and Instagram. Some people are simply incredibly talented. But to create my own stuff, I like to get inspiration on different designs fields, like architecture, fashion or installations. I select the concepts I like (for instance happiness, with this installation) and I transfer it in my own words and images. Or I get inspired by a texture or a color, and I find a way to express ideas with it.

 

5. Trends

Of course, I also follow trends sometimes. Our sloth garland is a sure best seller. And I love plants and monstera leaves like everybody. But I always try to find my own way to express it. The next thing is donuts. What should we do with it ?

 


Maybe you catched that video last week. If not, you should give it the time. It is a nice way to talk about ideas plus it's a beauty.

 

 

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Comeback on my first year at Baltic Club

Posted by Brice Salmon on

Greetings! It's been one year now that I quit my beloved job to create my own one, also beloved but in a different way. Quick comeback on a crazy year and what I've learned since "the big jump".
 

EVERYTHING IS POSSIBLE

I will always remember that feeling of a fresh start on the very first day I worked 100% for Baltic Club. Everything was as clear as frightening but as being said say, "Magic happens out of your comfort zone", I was really excited by all this. Far far away from imagining what was going to happen, I decided to let go and to enjoy each moment. What's helping a lot is Melanie, being so extraordinary, so relax, I think we have way too much fun.

Magic happens out of your comfort zone quote

What was really new for me at this moment: In front of you, blank pages, empty folders, no procedure, no methodology, no "business culture". If you do nothing, nothing moves forward. It may sound a little bit weird but for me, this concept wasn't applicable to the business at all. Actually, it does apply very well :)

Plans change a lot, almost every day. The difficulty here is definitely to stay focus. Saying yes to every opportunity is not a viable solution: You can try, take risks but you have to calculate all the time.

Having the opportunity to make new products anytime, talk to new people, discover new places ALL THE TIME is overwhelming.

You have no limit in terms of work, of time spent to make your things, of places to work from... you taste freedom on a daily basis and it's magic but it leads me to the next point.

 

HEALTH

Even if I love what I do, sometimes I go too far and tend to forget that, to think properly, I need a healthy body. I didn't realize how important it was to find a balance, hence I took this opportunity to work on personal skills like consistency or self-control. Now I run a lot and eat more healthily. I also take care of my sleep in order to charge up my batteries more efficiently.

 

NOBODY'S WAITING FOR YOU, NOBODY CARES

"Ok, you've quit your job, so what?" No big deal for a lot of people, especially those who never knew what's it's like to be an employee. As soon as I was on my own, I knew that nobody was waiting for me and nobody cared. Building something, including my own identity as a business owner is quite a challenge but gives me the opportunity to have my own voice, expressing what I genuinely think at the moment I think is the best. I frequently ask myself: "What would this person do?" and I love it.

 

AN OPPORTUNITY TO KNOW ME A LITTLE BIT MORE

I've also learned that I didn't just win a dream job but instead, the chance to enjoy multiple aspects of the entrepreneur life: Accountant, designer, I can answer emails, packing stuff, delivering products and cleaning the floor of the workshop in the same morning. My mission and my dreams are very different today compared to what they were one year ago. For instance, I wanted Baltic Club to grow in terms of employees but finally, Melanie and I feel more happy and comfortable in small teams. I also thought that taxes reports were piece of cake...

Today, I'm more eager to focus on what really matters. It takes strength and courage on a daily basis and I definitely feel stronger, less crazy, wiser, I say "no" more often, I get rid of what's not lifting me up and as Frederic, one of my mentors, said to me one day: "Elevate yourself!"

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