We were asked all along our meetings with shops for something called a “linesheet”. Wow, wait a sec… The first time we'd ever heard that, we thought it was a sort of form we had to fill in or something, but as soon as we came back home, we googled it and discovered - again - a brand new world.
Basically, a line sheet is a visual and concise list of your products which has to contain at least the following elements:
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Who you are
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Product names
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Existing declinaisons for each product (sizes, colors...)
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References / SKU
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Prices (also called Recommended Retail Prices or “RRP”)
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Shipping / Return / Minimum order / Payment policies
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Your contact information
Now for the best part, here are some tips for you based on our experience:
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Set a minimum order quantity for each product
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Indicate clearly whether a particular product is a “best seller” or a “new product” (add a particular color, a ribbon… get wild!)
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Be crystal clear with your legal information: VAT numbers and address must be verifiable.
Don’t forget that this document might be the only thing a retailer will ever see about you so let it shine and, most importantly, look like what you really are about.
We worked a lot to have a linesheet corresponding to our values: the photos, descriptions and layout are relevant to our designs and our tone. The most difficult part for us wasn’t to regroup everything in a single place nor to create the actual content, but rather to have the very best of what we built in the past 6 months explained briefly and sincerely on a couple of pages.
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