Mélanie Ouellette & Brice Salmon, the two founders, smiling confidently in a modern, warmly lit co-working space with industrial design accents

Our Story: Baltic Club, Lifestyle Design Studio based in Montreal

Baltic Club was born from the desire to build a company centered on the creativity of its two co-founders, Mélanie and Brice.

We craft original and inspiring goods, from illustrated stationery and wall decor to home fragrances (candles, incense, reed diffusers, room sprays ), designed to bring joy and beauty into your home.

Our mission is to spark positive emotions and wonder through simple, intentional design.

The story of The Baltic Club began in 2014 when two creative minds, Mélanie Ouellette and Brice Salmon, joined forces to transform their shared passion for design, art, and lifestyle goods into a Montreal-based creative manufacture.

The Craftsmanship

We are more than just a brand; we are makers. In our studio in Quebec, every candle is hand-poured, and every notebook is designed to last. We blend modern design with artisanal methods to ensure premium quality.

Mélanie Ouellette - Baltic Club

Mélanie Ouellette

Co-founder & Creative Director

Mélanie brings over 15 years of expertise in graphic design and art direction. As the sole illustrator and designer for all our collections, she has developed a distinct, playful, and unique aesthetic.

Her deep love for nature profoundly influences every creation, infusing each art print, notebook, and greeting card with organic elements that invite poetry into everyday life.

Brice Salmon - Baltic Club

Brice Salmon

Co-founder & CEO

Driven by strategy and innovation, Brice brings a unique perspective shaped by his background in economics and cinema. He is dedicated to sharing our unique designs with an international audience.

He oversees the development of our fragrance lines, ensuring our handcrafted soy candles and incense meet the highest standards of quality and sustainability.

The name "Baltic Club" is a tribute to Baltique, François Mitterand's beautiful Black Labrador. Animals, the beauty of nature and its wonders will always be at the center of our inspirations.

Warm and modern Baltic Club shop interior with pastel stationery and vibrant greenery through large window

Our Journey

2014
2014

The Beginning

Mélanie & Brice founded Baltic Club in a small Montreal apartment, driven by a love for stationery and original illustrations.

2016
2016

Our First Studio

We opened our manufacturing workshop in the Mile-End, Montreal, starting our own local production of candles and paper goods.

2018
2018

Montreal Expansion

Our collections reached Maison Simons and we opened our second boutique on Mont-Royal Avenue in Montreal.

2020
2020

The American Market

Baltic Club crosses borders with the opening of major accounts in the USA: Barnes & Noble, Nordstrom, Anthropologie, and Macy’s.

2021
2021

B2B Expertise

We expanded our capacity to offer bespoke manufacturing services for industry leaders like Desjardins and Shopify.

2024
2024

Acquisition & Baltic Brands

Acquisition of the premium fragrance brand Apprenti and creation of Baltic Brands, our parent company overseeing our premium lines.

Today
Today

Your Creative Partner

With thousands of custom projects delivered, we continue to blend artisanal craftsmanship with modern brand experiences.