Coaching & Mentorship for Creative Entrepreneurs

One-on-one sessions with the founders of Baltic Club — 11 years of hands-on experience in product design, wholesale distribution, and building an independent creative brand in Canada.

11 years in business

Founded in 2014 in a Montreal apartment — still going, still making things by hand.

Managing 2 brands

Baltic Club and Apprenti Organik, both designed and manufactured in-house under Baltic Brands.

500+ retail partners

Including Simons, Nordstrom, Anthropologie, Macy's, and Barnes & Noble — plus hundreds of independent boutiques across Canada and the US.

3 retail locations

We opened, operated, and closed three of our own stores. We know what works — and what doesn't.

Who we are

We're Mélanie and Brice. We founded Baltic Club in a Montreal apartment in 2014 and have been building ever since — through product launches, store openings, wholesale deals, a brand acquisition, and everything in between.

We've had a team of 20, launched thousands of SKUs, and navigated every stage of growing a small product brand. Today we run a leaner operation by choice — two brands, made in-house, with full control over every detail.

We're not consultants. We're active founders who still make our products by hand, still pitch buyers, and still figure things out every day. Our sessions are direct, honest, and grounded in what actually works for a small creative brand.

Choose your session

What we can talk about.. and more !

Launching a stationery or lifestyle product brand
Building a wholesale strategy and getting into retail stores
Opening or operating a physical boutique
Creating a creative business from scratch
Pricing your products for profitability
Developing your brand identity and positioning
Navigating trade shows and buyer relationships
Understanding the financial realities of a small artisanal brand

FAQ

In person or online?

Both. Sessions can be held in person in Montreal or via video call — your choice at booking.

In French or English?

Both. We're fully bilingual and comfortable either way.

Who is this for?

Makers, designers, illustrators, and aspiring entrepreneurs who are building or want to build a creative product brand. Whether you're at the idea stage or already running a business, there's something useful we can offer.

How long until I get my session?

We typically schedule within 1–2 weeks of purchase. We'll reach out after you complete the post-purchase form.

What's the difference between 1-hour and 2-hour sessions?

One hour is ideal for a focused question or a specific challenge. Two hours gives us room to go deeper — useful if you have multiple topics to cover or want to work through something more complex together.

Do you offer follow-up sessions?

Yes. Many clients book multiple sessions over time. There's no package required — just book again whenever you need it.

Not sure which session is right for you?

Send us a message and we'll point you in the right direction.